Public Intention on Eco-hotels in China
نویسندگان
چکیده
In this study, an expanded version of the theory planned behavior was employed to investigate factors affecting customers' inclination select green hotels in China. By integrating four elements, namely attitude, subjective norm, perceived control, and environmental concern, study identified key influencing intention choose hotels. This research holds significant value within realm sustainable development hospitality industry as it enhances our understanding beyond existing knowledge. The findings will be particularly beneficial for that are transitioning practices those have already established themselves environmentally friendly establishments.
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ژورنال
عنوان ژورنال: Journal of sociology and ethnology
سال: 2023
ISSN: ['2616-2318']
DOI: https://doi.org/10.23977/jsoce.2023.050508