Public Attention Formation in the "Diet Kantong Plastik" Social Movement

The social movement to reduce plastic use was initiated by the Indonesian Plastic Bag Diet Movement (GIDKP). development of technology and communication through digital media makes conversations efforts increase awareness about environmental issues increasingly echoed. This research uses a qualitative approach with case study research. Data were collected from interviews, observation, documentation analyzed inductively data reduction. discussion results in this that made flow information faster. GIDKP has attracted public's attention its informative consistent content message. main actors timing broadcast are also consistent. However, closing gap between issue general individual is still necessary. implies variety actors, increasing frequency on channels, combining offline-online activities can be increased attract greater public attention.
 Keywords: Public Attention, Digital Based, Social Movement,