Psychological approach to consumer buying decisions
نویسندگان
چکیده
منابع مشابه
From Consumer Preferences Towards Buying Decisions - Conjoint Analysis as Preference Measuring Method in Product Recommender Systems
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A seller in showroom does not know that what goes in mind of consumer when the consumer enters the shop to buy TV. Seller has to rely on trial and error basis this research will tell what factor consumer considers so that he comes to a particular shop. Thus he can convert maximum of potential customer into buyers if he knows what exactly triggers the customer decision. The research discloses th...
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ژورنال
عنوان ژورنال: Japanese Psychological Research
سال: 1994
ISSN: 0021-5368,1468-5884
DOI: 10.4992/psycholres1954.36.10