Promotional Tools Influencing Service Consumption of Platform Businesses: A Study on Dhaka City

This paper aims to investigate the impact of promotional tools on platform businesses, which is a capability-based value-creation business model. Primary and secondary information has been collected for this study identify affiliation between promotion its users’ responses. To test hypothesis that leads an increase in usage rate, survey conducted, respondents are selected from two different City Corporations Dhaka. A descriptive analysis made by surveying total 219 respondents. Among them, 116 samples Dhaka South Corporation & remaining 103 North Corporation. The result revealed there frequency platform’s users. Particularly sales offers mostly influencing users businesses. It also evident due motivated stockpiling directly hitting revenue