Promosi, Electronic Word of Mouth dan Persepsi Keamanan terhadap Minat Beli melalui Kepercayaan Konsumen sebagai Variabel Intervening

This research aims to analyze the effect of promotion, electronic word mouth, and perceived security purchase intention with consumer trust as an intervening variable. is quantitative. The data collection method used a questionnaire sample 100 shopee consumers in Padang. analytical Structural Equation Modeling (SEM) analysis based on Partial Least Square (PLS) SmartPLS software version 3.3.3. results showed that Promotion has positive significant trust. Electronic mouth Perceived intention. Consumer onpurchase through but not It means mediate influence