Product Differentiation and Mergers in the Carbonated Soft Drink Industry

Product Differentiation and Mergers in the Carbonated Soft Drink Industry

I simulate the competitive impact of several soft drink mergers from the 1980s on equilibrium prices and quantities. An unusual feature of soft drink demand is that, at the individual purchase level, households regularly select a variety of soft drink products. Specifically, on a given trip households may select multiple soft drink products and multiple units of each. A concern is that using a ...

Appendix for: Product Differentiation and Mergers in the Carbonated Soft Drink Industry

Multiple Discreteness and Product Differentiation: Demand for Carbonated Soft Drinks

F several of the largest supermarket product categories, such as carbonated soft drinks, canned soups, ready-to-eat cereals, and cookies, consumers regularly purchase assortments of products. Within the category, consumers often purchase multiple products and multiple units of each alternative selected on a given trip. This multiple discreteness violates the single-unit purchase assumption of m...

Ocular injuries from carbonated soft drink bottle explosions.

Sixteen cases of ocular injuries serious enough to require admission to Ibn-Sina Hospital, Kuwait, Arabian Gulf, due to explosion of glass bottles of carbonated soft drinks are reported over a period of 14 months from the beginning of July 1981 to the end of August 1982. Prevalence was much greater in the summer months and among children. Explosions of bottles without prior agitation occurred i...

Effects of Carbonated Soft Drink Consumption on Orthodontic Tooth Movements in Rats

OBJECTIVE The aim of this animal study was to evaluate the possible effects of Carbonated Soft Drink consumption on the rate of orthodontic tooth movement in rats. MATERIALS AND METHODS Thirty-six adult male Sprague-Dawley rats were randomly divided into two experimental groups and one control group. In the experimental groups (A&B), the water in the dietary regimen was replaced with soft dri...