Private label line proliferation and private label tier pricing: A new dimension of competition between private labels and national brands
نویسندگان
چکیده
منابع مشابه
Retailing, Private Label and Global Competition
Global retailers define strategies coherent with local cultures and traditions, as also develop products centered on internationally diffused products. In this perspective, private labels become fundamental for such strategies as far as they contribute directly to store loyalty consolidation and indirectly, to retailers brand equity reinforcement. Moreover, private label products prove the reta...
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Private labels, also known as store brands, are an important component of competitive strategy among multi-product retailers, as they can increase retailers’ power over suppliers in the vertical channel or facilitate horizontal differentiation among retailers. This paper seeks to identify the relative importance of each role, conditional on the location of both private labels and national brand...
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Among major benefits private labels bring to the retailer, we focus on the retailer’s ability to coordinate the prices of both the national brand and its store brand counterpart. By using product-line pricing, the retailer can exploit the differentiated nature of the two brands. This paper investigates the retailer’s problem of positioning her private label and the subsequent pricing issues. Wh...
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The presence and behavior of private labels add a significant dimension to price competition among the food system’s subsectors. Recent surveys in two college towns in Texas show a larger price difference between national brands and private labels than previous studies. The increase in price differences are attributed to “horizontal” and “vertica]” influences on priCeS and also to advertising a...
متن کاملSpatial Competition in Private Labels
1 Agribusiness, Arizona State University East, 7001 E. Williams Field Road, Bldg. 130, Mesa, AZ. 85212. Hamilton is Professor in the Orfalea College of Business, Cal Poly University, San Luis Obispo, CA. 93407. Contact author: Richards, phone: 480-727-1488 FAX: 480-727-1510 email: [email protected]. Copyright 2006 Timothy J. Richards. All rights reserved. Do not cite or quote without permission...
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ژورنال
عنوان ژورنال: Journal of Retailing and Consumer Services
سال: 2017
ISSN: 0969-6989
DOI: 10.1016/j.jretconser.2016.12.014