Prioritizing barriers for the adoption of Industry 4.0 technologies

• Identification of 14 barriers to adopt i4.0 technologies in manufacturing industry. Barriers categorization using Technology-Organization-Environment framework. Establishing the interrelationships and hierarchy between barriers. Proposing implications for managers policy makers overcome While Industry 4.0 promises large technological improvements, firms face multiple challenges its adoption. Current literature has made significant efforts identify which are common most companies but fails their practitioners. We use interpretive structural modelling (ISM) methodology these interrelationships, combined with matrix impact cross multiplication applied classification (MICMAC) analysis root barriers, context Portuguese categorize conclude that related standardization lack off-the-shelf solutions considered Our results differ from other studies regard legal contractual uncertainty highest driving power lowest dependence power. Also, we find organizational have dependency power, contradicting on topic. provide recommendations policymakers three areas: Standardization Dissemination, Infrastructure Development, Digital Strategy.