Pricing Strategies: Determining the Best Strategy to Create Competitive Advantage

This study explores the importance of pricing strategies in creating competitive advantage for businesses. It discusses how effective can significantly contribute to success a business capturing sales and profits within their target market. The research highlights that are often overlooked, contributing high probability new products failing reach volume profit goals. emphasizes greater diverse understanding product price behaviors throughout process, from development stage settings closure, help businesses reaching objectives. also significance value proposition consumer expectations developing best strategy. concludes successful strategy depends on thin line balancing between expectation identifying an acceptable range.