Pricing of Special-Shaped Pearl Pendant Based on GABORGRANGER

In order to gain high innovation value profit of special-shaped pearl pendant on the market, optimum price such new product was confirmed in work using GABOR-GRANGER. Firstly, 200 target consumers were selected for cluster analysis their attitudes toward baroque pearls. Then, GABOR-GRANGER applied calculate fake income and threshold set point. Last, it determined lower limit 95% confidence bounds maximum as conservative optimal price. Results show that main consumer groups not concerned about because singular beautiful shape pearl. Through calculation by Granger Gabor, higher 60.8% than obtained cost plus calculation. Therefore, is possible achieve products market.