Pricing and Coordination in a Dual-Channel Supply Chain With Product Variety Under the Countervailing Power of the Retailer

To investigate pricing strategy and coordination mechanisms of the dual-channel supply chain with a retailer that has countervailing power to manufacturer, we consider effect product variety in developing decentralized centralized game models. By solving these modes comparing results, find following: (i) The retailer's offline retail price is greater than online manufacturer when market share shares under model. (ii) Online demand increases variety. (iii) relationship between price, wholesale depend on threshold channel's size. decreases retailer. (iv) chains related threshold. Furthermore, total profit first rises then declines, whereas steadily degree Two-part tariff contracts can coordinate model obtain same as