Price Setting and Competition with Search Frictions

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چکیده

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Market Frictions, Demand Structure and Price Competition in Online Markets

Recent empirical evidence shows the Law of One Price does not exist in online environment despite the unprecedented amount of price transparency. The failure of Law of One Price has been attributed to search costs, brand loyalty and other kinds of “market frictions” that enable retailers to keep some of their customers even if they don’t charge the lowest price in the market. While the presence...

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ژورنال

عنوان ژورنال: SSRN Electronic Journal

سال: 2008

ISSN: 1556-5068

DOI: 10.2139/ssrn.1151193