Prejudice in visual argument

This article discusses different types of “argumentativeness” in three memes related to overweight jokes posted a community meme generation (quickmeme.com) July 2021. We aim show how visual argument, image rhetoric, and social prejudice devices enable the creation “joking” that frame an audience's meaning-making towards prejudiced ideas. The methodological procedure was based on analytical process selected using theoretical framework argumentation, media studies, attitudes beliefs around body image. results suggest fat images operate level persuasiveness audience certain rationality through argument schemes easily recognizable by audience.