Preference Learning and Demand Forecast
نویسندگان
چکیده
This paper develops a theory-based, cost-effective method to forecast actual product demand using inexpensive choice experiment data.
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ژورنال
عنوان ژورنال: Marketing Science
سال: 2021
ISSN: ['1526-548X', '0732-2399']
DOI: https://doi.org/10.1287/mksc.2020.1238