Predicting Wine Consumption Based on Previous ‘Drinking History’ and Associated Behaviours
نویسندگان
چکیده
منابع مشابه
Micro-drinking behaviours and consumption of wine in different wine glass sizes: a laboratory study
BACKGROUND Tableware size may influence how much food and non-alcoholic drink is consumed. Preliminary evidence of the impact of glass size on purchasing of alcoholic drinks shows an increase in wine sales of almost 10% when the same portion of wine is served in a larger glass. The primary aim of the current study is to test if micro-drinking behaviours act as a mechanism that could underlie th...
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Motivation: The wine label is an icon that unites powerful branding and fine design under a single image. With U.S. wine consumption predicted to increase to $23.8 billion by 2014, wine labels are used not only to convey a given wine’s type, producer, and origin, but also its emotional and cultural appeal. Thus, a wine label is carefully designed to convey the proper messaging of a particular b...
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ژورنال
عنوان ژورنال: Journal of Food Research
سال: 2012
ISSN: 1927-0895,1927-0887
DOI: 10.5539/jfr.v1n1p79