Predicting Factors of the Life Insurance Policyholder’s Self-Disclosure on Medical History Information

In recent times, increased market awareness in Malaysia has demonstrated the value of life insurance safety. The fact that upward demands on applications have been observed since 2018, medical and hospitalisation claims disputes reported to increase from 39% 2018 41% 2019. Among others, reason underlying is due non-disclosure or misrepresentation material facts application. Thus, this study aims examine factors predicting potential policyholder self-disclosing their history information i.e, Customer Perceived Benefit, Risk, Confidence by means avoid fraud allegations. This employs a quantitative method using questionnaire distributed policyholders five companies are registered under Life Insurance Association Malaysia. Data were obtained 139 respondents further statistically analysed. Findings revealed majority willing disclose during inception period policy purchase as they good state health. They also aware failure may result claim rejection cancelled, indicating occur. provides insights need educate provide appropriate advice insurers prior activation. Future research conclusive findings self-disclosure when it conducted through interviews observations controlled setting. ensure important fully sufficiently disclosed for policyholders’ protection any serious allegation fraud.