Predictability: The Missing Variable in Public Relations
نویسندگان
چکیده
This study offers an initial and exploratory examination of the role that variable predictability plays in crisis management. Leveraging situational communication theory, it employed two separate but inter-related experiments. They examined how manipulations level impacted a number crucial variables important for response. The findings strongly indicate when is framed as having been predictable, results host negative consequences involved organizations complicates recovery process. When unpredictable, positive benefits involved. provides justification future research exploring during crisis.
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متن کاملPublic Relations.
Students whose native language is not English must meet certain English-language proficiency standards before they are accepted into any program in the English Department. To qualify for admission, students must have passed (within the past year) the test(s) listed below with score(s) at or above those indicated: 1. TOEFL score of 600 with no section score lower than 60 and a minimum TWE (Test ...
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ژورنال
عنوان ژورنال: Romanian Journal of Communication and Public Relations
سال: 2023
ISSN: ['2344-5440', '1454-8100']
DOI: https://doi.org/10.21018/rjcpr.2023.1.353