Positive and Negative Antecedents of Consumer Attitude towards Online Shopping
نویسندگان
چکیده
منابع مشابه
Impact of Persuasion Processes on Consumer Attitude Towards Online Shopping: The Moderating Role of Product Involvement and Consumer Self-Efficacy
Online vendors expand significant efforts in attracting consumers to their websites. However, once a consumer lands on a vendor’s website, a more challenging task is to convince her/him to actually transact with the website by purchasing products. This research-in-progress study draws on the elaboration-likelihood model (ELM) to develop a theoretical model for the impacts of different persuasio...
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Online shopping provides a good example of the business revolution. In China, e-commerce is currently experiencing a period of rapid development; the large number of Internet users provides a good foundation for the expansion of the online shopping market. In this study, perceived usability, perceived security, perceived privacy, perceived after-sales service, perceived marketing mix, and perce...
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The Internet as a global medium is quickly gaining interest and attractiveness as the most revolutionary marketing tool. The global nature of communication and shopping has as well redefined, seeing that it is the perfect vehicle for online shopping stores. Online convenient shop is mostly reflected in shorter time and less energy spent, including shipping cost reduction, less crowd and queues ...
متن کاملConsumer Behaviour in Online Shopping
The Internet has developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how the consumer perceives online purchases. The purpose of this dissertation was to examine if there are any particular factors that influence the online consumer. Primary data was collected through a survey that was conducted on students at the Unive...
متن کاملOnline consumer retention: contingent effects of online shopping habit and online shopping experience
Received: 28 January 2005 Revised: 18 August 2005 2nd Revision: 12 June 2006 3rd Revision: 6 January 2007 4th Revision: 14 June 2007 Accepted: 20 September 2007 Abstract In this study, we further develop the information systems continuance model in the context of online shopping, using a contingency theory that accounts for the roles of online shopping habit and online shopping experience. Spec...
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ژورنال
عنوان ژورنال: Journal of Economics and Behavioral Studies
سال: 2018
ISSN: 2220-6140
DOI: 10.22610/jebs.v10i6.2612