Port Industry Related Relationship Marketing Applications
نویسندگان
چکیده
منابع مشابه
Relationship marketing and university–industry linkages: A conceptual framework
Relationship marketing (RM) is a prolific area of current marketing theory development. While RM principles are relevant to a range of business-to-consumer and business-to-business contexts, their theoretical foundations have principally emerged in reference to the private sector. By contrast, this exploratory study examines RM opportunities between entities operating in different sectors, name...
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ژورنال
عنوان ژورنال: Journal of ETA Maritime Science
سال: 2017
ISSN: 2147-2955,2148-9386
DOI: 10.5505/jems.2017.85856