Populism in Internet Memes. An Investigation with Analytical Approaches from Discourse Analysis and Multimodality

This article explores if and how populist elements are expressed in Internet memes within German-language political discourses. is done by conducting a data-based investigation rooted the discourse historical approach multimodality theory. Memes with varying alignments analysed regards to they express either of following features style: appeal people vs. elite, use bad manners, performance crisis. Special focus given context as well semiotic resources used convey themes. The findings this study show that order for populism be gradational perspective on necessary. Applying method, diverse variety characteristics can found memes, revealing many possibilities expression format.