Popular Communication Audiences: A Historical Research Agenda
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چکیده
منابع مشابه
Popular Communication Audiences: A Historical Research Agenda
Popular communication research can benefit from a historical approach. Consistent with current approaches, historical research is contextual (e.g., looking at actual audiences in natural settings). It is also comparative. Comparing radio to television helps to highlight by contrast features not otherwise noticed, including assumptions we have made unawares. Historical research is developmental,...
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ژورنال
عنوان ژورنال: Popular Communication
سال: 2003
ISSN: 1540-5702,1540-5710
DOI: 10.1207/s15405710pc0101_3