Picking a design, or a design team? The role of reflective practice and team learning in architecture competitions

This paper examines the role of Reflective Practice and Team Learning when architecture teams pitch their proposals in a design competition. Pitching is significant to architects because pitching designs competitions one ways procure jobs. Previous researchers used principles describe how together. study adds those works by using communicate clients. Additionally, this case introduces team learning concepts clients perceive proposal. In 2018, we observed six an competition, analysed documents presented, interviewed jury. Results revealed that winning demonstrated most Framing, Moving Evaluating language pitch. They were also perceived have behaviours amongst all competitors.