Phonostylistic means of car brand image creation

The current paper presents an overview of phonostylistic devices (alliteration, assonance, rhyme, onomatopoeia) most commonly used in slogans and taglines the modern car industry. advertising slogan, being limited by space time, is viewed as important part any marketing campaign. In a similar manner to previous studies, this confirms that slogan effective type storytelling for brands. However, it differs from tagline, which supposed be long lasting. endeavour convey some characteristics or information about product make memorable consumer, brand designers resort various linguistic language effective. analysis commercial demonstrated such phonological assonance rhyme are infrequent, while alliteration productive sound technique. As onomatopoeia, appeared rarest device analysed bulk taglines. obtained results show capacity these techniques enhance image. Numerous examples provided tailored support statement. Moreover, addresses issue symbolism, since interest its manifestation on rise. Thus, phonosemantic vantage point, phonemes sibilants, plosives sonorants. Their recurrent character contributes creation overall may have significant implications teams seek create ear-catching well shed light consumer’s psychology.