Philip Morris' new scientific initiative: an analysis
نویسندگان
چکیده
منابع مشابه
Working to make an image: an analysis of three Philip Morris corporate image media campaigns.
OBJECTIVE To describe the nature and timing of, and population exposure to, Philip Morris USA's three explicit corporate image television advertising campaigns and explore the motivations behind each campaign. METHODS Analysis of television ratings from the largest 75 media markets in the United States, which measure the reach and frequency of population exposure to advertising; copies of all...
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BACKGROUND This paper examines the efforts of consultants affiliated with Philip Morris (PM), the world's leading transnational tobacco corporation, to influence scientific research and training in Thailand via the Chulabhorn Research Institute (CRI). A leading Southeast Asian institute for environmental health science, the CRI is headed by Professor Dr. Her Royal Highness Princess Chulabhorn, ...
متن کاملThe outing of Philip Morris: advertising tobacco to gay men.
OBJECTIVES This case study describes the events surrounding the first time a major tobacco company advertised in gay media. METHODS We analyzed internal tobacco company documents, mainstream newspapers, and the gay press. RESULTS Philip Morris was unprepared for the attention its entry into the gay market received. The company's reaction to this incident demonstrates that its approach to th...
متن کاملPhilip Morris' FDA gambit: good for public health?
The objective of this study was to determine whether the 2004 USA Dewine-Kennedy Bill is congruent with Philip Morris' core policy principles for United States Food and Drug Administration (FDA) regulation of tobacco and what impact that would have on the public health. I compared the Dewine-Kennedy Bill with 1999 Philip Morris core policy principles for FDA regulation. Additional supporting da...
متن کاملYoung adults' opinions of Philip Morris and its television advertising.
OBJECTIVE To determine what young people think about the tobacco company Philip Morris and how it affects their evaluations of the company's new television advertising. DESIGN Data were gathered in the context of a controlled experiment in which participants saw four Philip Morris ads about youth smoking prevention, four Philip Morris ads about charitable works, or four Anheuser-Busch ads abo...
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ژورنال
عنوان ژورنال: Tobacco Control
سال: 2001
ISSN: 0964-4563
DOI: 10.1136/tc.10.3.247