منابع مشابه
Managing visits from pharmaceutical sales representatives.
Vol. 37 No. 5 • May 2012 • P&T® 261 mivacurium following a sales visit by a pharmaceutical representative. The carton of mivacurium was delivered to the pharmacy and was placed in stock next to metronidazole. Both products were packaged in foil overwraps. Before the error occurred, metronidazole had been the only foil-wrapped, premixed solution in the pharmacy; miva curium was not on the formul...
متن کاملSupporting Sales Representatives on the Move: A Study of the Information Needs of Pharmaceutical Sales Representatives
The purpose of the current study is to understand the nature of the challenges that sales representatives face as a result of operating within a highly mobile and heterogeneous work environment. The paper also focuses on how the sales representatives manage their information needs and discusses the properties of mobile support systems that would enable them to work effectively despite their bei...
متن کاملAttitudes of general practitioners in New Zealand to pharmaceutical representatives.
BACKGROUND Pharmaceutical representatives are a vital component of the marketing of pharmaceutical products and an important source of prescribing information for general practitioners. AIM A study was undertaken to explore the attitudes of New Zealand general practitioners to pharmaceutical representatives. METHOD A questionnaire survey of 100 general practitioners was undertaken to which ...
متن کاملPharmaceutical Representatives and Prescription Decisions by Physicians in Saudi Arabia
Purpose: This research aims to identify key factors that influence physicians’ drug selection decisions as well as the main sources of information for physicians about new drugs and the most effective “reminder methods” used by pharmaceutical sales representatives. This study fills a gap within the existing literature by identifying the most important factors that affect physicians’ drug select...
متن کاملWhich Pharmaceutical Sales Representatives’ Features do Slovenian Family Physicians Value?
INTRODUCTION One of the key strategies for marketing new drugs to physicians is personal selling by pharmaceutical sales representatives (PSRs). GOAL The aim of this study was to determine which features of PSR's are most valued by Slovenian family physicians (FPs). METHODS We performed a cross-sectional observational postal survey in FPs. We sent the invitation for cooperation in the study...
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ژورنال
عنوان ژورنال: BMJ
سال: 1996
ISSN: 0959-8138,1468-5833
DOI: 10.1136/bmj.313.7061.881a