Pharmaceutical marketing strategies’ influence on physician’s prescription behavior
نویسندگان
چکیده
منابع مشابه
Influence of pharmaceutical marketing on prescription practices of physicians.
In India same drug molecules are sold under different brand names by different pharmaceuticals. To persuade the physicians to prescribe their brands pharmaceuticals engage in marketing techniques like giving samples, gifts, sponsoring travel etc. Many countries are striving to reduce the impact of incentives on prescription behaviour. This study explores the influence of pharmaceutical marketin...
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ژورنال
عنوان ژورنال: Archives Of Pharmacy Practice
سال: 2021
ISSN: 2320-5210
DOI: 10.51847/z1e2zxy21k