Persuasion Wars: Practicing social influence
نویسندگان
چکیده
منابع مشابه
Attitude change: persuasion and social influence.
This chapter reviews empirical and theoretical developments in research on social influence and message-based persuasion. The review emphasizes research published during the period from 1996-1998. Across these literatures, three central motives have been identified that generate attitude change and resistance. These involve concerns with the self, with others and the rewards/punishments they ca...
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Life-like agents have the potential to make e-shopping sites on the Web more attractive and persuasive; our interest is to determine how multiple life-like agents should behave as a team to persuade customers. To know how the social relationships among two agents and a human user impacts the e ectiveness of persuasion from the viewpoint of the balance theory, we develop a multi-agent persuasion...
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Social influence is an important topic of research, with a particularly long history in the social sciences. Recently, social influence has also become a topic of interest among neuroscientists. The aim of this review is to highlight current research that has examined neural systems associated with social influence, from the perspective of being influenced as well as influencing others, and hig...
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ژورنال
عنوان ژورنال: Social Influence
سال: 2007
ISSN: 1553-4510,1553-4529
DOI: 10.1080/15534510701279672