PERSUASION FACILITATING EFFECTS UNDER IRRELEVANT FEAR-AROUSING SITUATIONS
نویسندگان
چکیده
منابع مشابه
The processing of fear-arousing communications: How biased processing leads to persuasion
Two experiments were conducted to examine the processing of fear-arousing communications, and tested predictions derived from the stage model of processing of fear-arousing communications. The studies focused on the impact of manipulations of vulnerability to and severity of a health risk on the processing of both the fear appeal and the subsequent action recommendation, and assessed how messag...
متن کاملEffect of fear-arousing communications.
IT is generally recognized that when beliefs and attitudes are modified, learning processes are involved in which motivational factors play a primary role. Symbols in mass communications can be manipulated in a variety of ways so as to arouse socially acquired motives such as need for achievement, group conformity, power-seeking, and the more emotion-laden drives arising from aggression, sympat...
متن کاملThe Role of Fear in Persuasion
Previous research on fear/threat appeals has correlated fear intensity with persuasion. However, fear might influence persuasion in at least four conceptually distinct ways: (a) the proclivity to experience fear, (b) the rise from baseline to peak, (c) peak intensity, and (d) the decline from peak to postmessage fear. A study was conducted in which 361 participants read a message that first des...
متن کاملAre fear memories erasable?–reconsolidation of learned fear with fear-relevant and fear-irrelevant stimuli
Recent advances in the field of fear learning have demonstrated that a single reminder exposure prior to extinction training can prevent the return of extinguished fear by disrupting the process of reconsolidation. These findings have however proven hard to replicate in humans. Given the significant implications of preventing the return of fear, the purpose of the present study was to further s...
متن کاملAROUSING FEAR IN DENTAL H EALTH EDUCATION : : t
Although the term health education is relatively recent in origin, efforts have been made for centuries to get people to take appropriate actions for ensuring length of years and soundness of body and spirit. How best to persuade them to do so is a fundamental issue, yet unresolved, with which health educators must deal. As Galdston puts it,’ “It has always been taken for granted that man’s beh...
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ژورنال
عنوان ژورنال: THE JAPANESE JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY
سال: 1983
ISSN: 0387-7973,1348-6276
DOI: 10.2130/jjesp.23.83