Personal Branding terhadap Sosial Media

This study aims to determine the influence and way of carrying personal branding from Indonesian content creator Atta Halilintar through uploading his YouTube video. research method is descriptive qualitative. The results showed that really cares about himself as a which includes, a) personality; b) Style style; c) selection outfits infits with well-known brands, d) creativity in creating works. made him success known many people dubbed king youtube. In conclusion, Halilintar's also strong element because it has unique values ​​and personalities are different other male creators. His related needs target group consistently built on social media linear reflects branding.
 Keywords: Personal branding, Content creator, King Youtube