Persepsi Konsumen terhadap Rumah Makan Cepat Saji

This study aims to determine the analysis of consumer perceptions Ayam Geprek Sambal Petir (Survey on Consumers Chicken Restaurant Prabumullih Branch). The method in this research is a quantitative method. Quantitative methods were used level increase number visitors Prabumulih City. uses sampling technique with respondents are customers Petir. Data was carried out using Likert scale developed from questionnaire. results showed that development City currently growing very rapidly. manager continues maintain its trademark being one favorite foods for young people. To good quality, innovate such as maintaining price taste, lifestyle, and interior design. Basically, so remain loyal remains excellent eyes people In conclusion, management Lightning will also bring goodness. midst competition culinary traders City, try promote public they can become customers.
 Keywords: Analysis, Lightning,