Performances of Legitimate Expertise Among Life Coaches: Three Rhetorical Strategies
نویسندگان
چکیده
In the global crisis of expertise, experts are often viewed with skepticism. This article zooms in to this analyze how life coaches seek professional legitimacy and verbally perform their expertise by navigating a tension between asserting authority cultivating clients’ agency. Performances range verbal practices rhetorical strategies that co-produced shaped through interacting clients. Based on ethnographic fieldwork conducted at three coaching training schools Israel, I show following strategies: (1) defining problem addresses as simple, significant, mendable; (2) using authoritative charismatic speech define clients powerful, independent agents who own experts; (3) creating reflexive experiences self-revelation semi-intelligible jargon. Finally, study advances understanding performances inextricable from sense
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ژورنال
عنوان ژورنال: Sociological Research Online
سال: 2022
ISSN: ['1360-7804']
DOI: https://doi.org/10.1177/13607804221128316