Perceived ease of use, trust, dan customer satisfaction sebagai prediktor terhadap repurchase intention
نویسندگان
چکیده
منابع مشابه
Studying Effect of Site Quality on Online Repurchase Intention through Satisfaction, Trust and Commitment of Customer
In the current era, such changes have occurred in the service sector which it has never experienced throughout its history. These changes have impact either on industry structure or competition nature. So, this study aims to Study effect of site quality on online repurchase intention through satisfaction, trust and commitment of customer. This research is survey research, in terms of methodolog...
متن کاملAssurance Seals, On-Line Customer Satisfaction, and Repurchase Intention
This study explores how third-party assurance seals, a privacy service provided by vendors to mitigate customers’ fears, has an impact on on-line customer satisfaction and repeat-purchase intention. It asks the following research questions: Do assurance seals influence on-line service experience? If so, how do they affect consumers’ satisfaction and repeat-purchase intention? The study shows, f...
متن کاملTrust, Satisfaction, and Online Repurchase Intention: The Moderating Role of Perceived Effectiveness of E-Commerce Institutional Mechanisms
The effects of e-commerce institutional mechanisms on trust and online purchase have traditionally been understood in the initial online purchase context. This study extends this literature by exploring the role of ecommerce institutional mechanisms in the online repurchase context. In doing so, it responds to the emerging call for understanding the institutional context under which customer tr...
متن کاملPerceived Ease of Use, Trust, and Satisfaction as Determinants of Loyalty in e-Auction Marketplace
Commercial online services have increased dramatically over the last decade, especially in the field of electronic commerce (EC). The rapid development of electronic commerce has allowed people to access information and interact with global businesses. This, in combination with the advent of economical and efficient electronic capabilities, has led to the rising popularity of online auctioning....
متن کاملImpact of Perceived usefulness, Perceived ease of use and Perceived Enjoyment on Intention to shop online
This paper explores the relationship between the three beliefs about online shopping ie. perceived usefulness, perceived ease of use and perceived enjoyment and intention to shop online. A sample of 150 respondents was selected using a purposive sampling method whereby the respondents have to be Internet users to be included in the survey. A structured, self-administered questionnaire was used ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Jurnal Manajemen Maranatha
سال: 2021
ISSN: 2579-4094,1411-9293
DOI: 10.28932/jmm.v20i2.3244