PERANCANGAN KONSEP BISNIS BUSANA READY TO WEAR INSPIRASI KEBAYA DENGAN TEKNIK SHIBORI

In the midst of current situation and technological developments, people are increasingly advanced fast in accessing things. Ease access brings a lot influence polemic people's lives. Cultural degradation is one real negative impacts felt by society when technology more advanced, for example world fashion fading interest using Indonesian fabrics traditional clothing their daily activities, tend to use western inspired with open clothes strict, inversely proportional norms that exist Indonesia. This introductory report final project takes concept creating business whose products prioritize such as kebaya provide forum understand own culture. The designing this will take creative space digital marketing so easy guaranteed, even though way still follows market demands. dynamics occur Indonesia provides an overview regarding how must be used well possible, development not only conventionalize other clothing, but participate inviting public make culture, especially fashion, they demand again restore identity self.