Perancangan Identitas Visual UMKM Ecoprint Girly Lestari di Surabaya

Micro, Small, and Medium Enterprises (MSME) Ecoprint Girly Lestari is a small business that sells fashion accessories products with ecoprint patterns. This MSME one of the MSMEs its at Surabaya Kriya Gallery. Established in 2019, does not have conceptual consistent visual identity. It can be seen through differences logo usage each media. condition makes consumers difficult to recognize their products. Therefore, this study aims describe identity design process for MSMEs. research qualitative interview, observation, documentation, literature data collection techniques uses STP SWOT analysis methods. The result concept has been adapted uniqueness target audience applied several media such as hang tags, clothing labels, paper sleeves, bags, cards, neon box stationary. There are also supporting brochures x-banners. Guidelines written Graphic Standard Manual (GSM).