Perancangan Branding Dan Penerapan Digital Marketing UMKM Roti Pia Tresno Joyo Desa Banjaranyar Kec Kras Kab. Kediri
نویسندگان
چکیده
UMKM yang kami pilih adalah usaha pembuatan roti pia “ Roti Pia Tresno Joyo” berada di Desa Karanganyar, Kec. Kras Kab. Kediri. Joyo ini memiliki keunikan menonjol taitu kelembutan rotinya, namun perkembangan tersebut terkendala dengan tidak brand dijadikan ciri khas dna kurang pengetahuan tentang digital marketing. Solusi dilakukan yaitu inovasi dalam kemasan produk dibuat lebih menarik serta melakukam pengembangan pemasaran membuat akun medial social agar terebut dapat dikenal secara luas sehingga membantu usaha.
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ژورنال
عنوان ژورنال: Jurnal Pengabdian Untuk Mu negeRI
سال: 2022
ISSN: ['2745-3782', '2550-0198']
DOI: https://doi.org/10.37859/jpumri.v6i2.3535