Perancangan Brand Identity Wisata Terintegrasi Dieng Plateau Geopark

نویسندگان

چکیده

Dieng Plateau, atau lebih dikenal dengan Dataran Tinggi Dieng, merupakan daerah yang terletak di Batur Banjanegara, Jawa Tengah sebagai salah satu tinggi dimiliki oleh Pulau Jawa. ini sudah digunakan masyarakat sejak lama, seperti halnya beragama Hindu membuat beberapa candi. Kedua unsur tersebut menjadikan Plateau lokasi wisata memiliki beragam jenis terkandung dalamnya. Melihat hal tersebut, pemerintah setempat mengupayakan untuk mengajukan dinaikan statusnya menjadi Geopark. Hal diangkat berdasarkan dorongan dari memberikan sistem pengolahan baik, sesuai penjelasan UNESCO mengenai pengertian tentang geopark. Dalam upaya maka identitas brand dibutuhkan menetapkan value dan potensi itu sendiri. Dengan adanya brand, dapat hadir ditengah masyarakat, mudah dikenali, serta menggerakan operasional pengelolaan konsep geopark ditentukan, Metode akan adalah metode studi literatur perancangan branding tempat wisata, lalu observasi kondisi taman saat ini, pengambilan sample wawancara, questioner mengambil data sisi pengunjung ataupun warga lokal. Setelah - dilakukan didapatkan, diolah menggunaakn Design Process menghasilkan Plateau. Tujuan adalah, memperkenalkan Geopark wajah baru Kawasan kekayaan alam budaya didalamnya. terintegrasi , kuat sehingga diperkenalkan dilihat dunia anugrah sejarah, banyak orang tertarik datang mengunjunginya. Luaran terbentuknya Brand Identity Geopark, tediri primer sekunder, implementasinya terhadap media bermanfaat pembantu mempertemukan identity audience.

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ژورنال

عنوان ژورنال: Jurnal Sains dan Seni ITS (e-journal)

سال: 2023

ISSN: ['2337-3520']

DOI: https://doi.org/10.12962/j23373520.v11i4.72531