Pengukuran Skala Prioritas Program Corporate Social Responsibility (CSR) PT. SOCFINDO Kepada Masyarakat Desa Arongan Kecamatan Kuala Pesisir Kabupaten Nagan Raya
نویسندگان
چکیده
Tujuan penelitian ini adalah untuk menentukan program prioritas CSR yang paling diharapkan oleh masyarakat. Penelitian dilaksanakan di bulan Desember 2022. Lokasi Desa Arongan Kecamatan Kuala pesisir Kabupaten Nagan Raya. Adapun sampel diambil 50 orang responden. Teknik analisis data digunakan metode Analytical Hierarchi Process (AHP). Hasil menunjukkan diinginkan masyarakat pemberian berkaitan dengan lingkungan skor 0,45. tersebut tidak terlepas dari keinginan agar desa mereka menjadi bersih dan bisa mengurangi polusi udara disebabkan aktifitas PT. Socfindo. Masyarakat mengharapkan bantuan penghijauan 0,33 tempat sampah 0,30.
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ژورنال
عنوان ژورنال: Jurnal Ekuilnomi
سال: 2023
ISSN: ['2614-7181']
DOI: https://doi.org/10.36985/ekuilnomi.v5i1.491