Penggunaan Meme Satir di Instagram sebagai Media Promosi Vaksinasi Booster Covid-19
نویسندگان
چکیده
Latar belakang: Salah satu pencegahan penularan Covid-19 adalah pemberian vaksinasi minimal 2 kali dosis wajib dan 1 booster bagi masyarakat umum tenaga kesehatan. Kebijakan ini menuai beragam reaksi dari masyarakat, di antaranya sindiran terhadap regulasi baru tersebut. Keadaan dimanfaatkan oleh beberapa akun untuk menyampaikan edukasi terkait kepada khalayak umum, salah satunya dengan meme satir. Meme satir merupakan konten audio visual yang khas dalam penggunaan gaya bahasa menyindir melibatkan humor.
 Tujuan: Penelitian bertujuan mengetahui efektivitas penerimaan informasi sebagai sarana media promosi Covid-19.
 Metode: menggunakan pendekatan deskriptif analitik desain cross sectional. Sampel penelitian diambil purposive sampling sebanyak 111 responden memenuhi kriteria mengisi kuesioner online. dilakukan pada Juli – Agustus 2022. Analisis data secara berdasarkan frekuensi persentase.
 Hasil: Hasil menemukan 75 (67,6%) setuju bahwa mempunyai probabilitas menjadi 70 (63,1%) dapat diterima baik. Media sosial digunakan keseharian memperoleh antara lain Instagram (88,3%), Whatsapp (82,0%), Twitter (59,5%), Tiktok (56,8%).
 Kesimpulan: alternatif mempromosikan Penggunaan tidak terbatas Instagram, tetapi juga lainnya.
منابع مشابه
Meme media and meme market architectures - knowledge media for editing, distributing, and managing intellectual resources
Description: A revolutionary approach to the ongoing transformation of knowledge media as an evolutionary process In this age of information, knowledge is the currency that drives society. But what is knowledge, and how do you manage it? In this revolutionary book, Yuzuru Tanaka proposes a powerful new paradigm: that knowledge media, or "memes," operate in a way that closely resembles the biolo...
متن کاملThe Biotope Issue in Meme Media Implementations
The concepts of memetics and the development of meme media implementations have set the stage for knowledge media evolution by which externalized human knowledge is becoming subject to a process of growth which can be boosted by technological means. Computers acting in computer networks in co-operation with humans will constitute interactive knowledge media – another goal of Artificial Intellig...
متن کاملMeme Media and Meme Pools for Re-editing and Redistributing Intellectual Assets
Nowadays the research topics of science and technology are diversified and segmented into more and more categories. The number of interdisciplinary research topics has also increased. With increasingly sophisticated research on science and technology, there is a growing need for interdisciplinary and international availability, distribution and exchange of the latest research results, in re-edi...
متن کاملApplication Integration by Meme Media Concepts
This paper makes a bridging between two rather new fields of research in IT, the Meme Media (MM) and the Enterprise Application Integration (EAI). It describes the main principles of an unique application extension which allows connections between different applications with mutual interactions. The interaction bases on selected Meme Media technologies and on Web techniques. Meme Media ideas ar...
متن کاملMeme diffusion through mass social media
Online social media are rapidly complementing and even replacing person-to-person social contacts. The broadcast model of traditional mass media as channels for the diffusion of information is equally losing traction. As a result, online social networks and media have become a crucial turf on which public relations, marketing, and political battles are fought. Viral messages and political smear...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: MPPKI (Media Publikasi Promosi Kesehatan Indonesia) : The Indonesia journal of health promotion
سال: 2023
ISSN: ['2597-6052']
DOI: https://doi.org/10.56338/mppki.v6i7.3369