Penggunaan Celebrity Endorsement Dalam Periklanan Online (BTS Sebagai Celebrity Endorser Perusahaan Fila)

Persuasiveness of Celebrity Endorsed Advertising and a New Model for Celebrity Endorser Selection

On Regulation of Celebrity Endorsement in China

Advertisers have attempted to quantify the use of celebrities with the aim of evaluating their influence on the consumer. However, sometimes celebrities who engage in false or deceptive advertising are very likely to mislead consumers which may cause harm to consumers in terms of property loss and personal damage. Due to celebrity endorsements being highly visible to the public, the solution to...

Celebrity Capital: Role of Celebrity Political Endorsement in Election Campaigns in Ghana

This paper is based on a research aimed at investigating celebrity politics using the emerging theories on celebrity capital in the context of an emerging democracy or third wave democracy, Ghana. The research focuses on the role of celebrity endorsement in the 2008 and 2012 election campaigns in Ghana to explore the mechanism of celebrity politics and capital in Ghana. The main aim of this pap...

Assessing Celebrity Endorsement Effects in China A Consumer-Celebrity Relational Approach

December 2011 JOURNAL OF ADVERTISING RESEARCH 6 INTRODUCTION The growing popularity of using sports and entertainment celebrities in brand advertising is evident in the marketplace. In both the United States and China, celebrity endorsement is a key executional strategy that continues to grow in popularity (Chan, Hung, Tse, and Tse, 2008). In the United States, one of four advertisements uses c...

Measuring Celebrity

Celebrity is not fame, but it too can be measured. A version of this paper, somewhat mangled by the editor, appears in Annals of Improbable Research 12, 1 (Jan/Feb 2006), 14–15. Fame is being known. Celebrity is being known by your first name. Monica Lewinsky became famous when people learned of her presidential activities. She became a celebrity when people called her Monica. Schulman [1, 2, 3...