Pengaruh Social Media Marketing terhadap Brand Image My Pangandaran Tour and Travel

Tour & Travel Agent is an old type of business that can still maintain its potential as a opportunity every year. This due to the use internet, thus presenting online travel market. One agency businesses especially social media, marketing medium build company brand image MyPangandaran. However, growth followers on @mypangandarantours Instagram account relatively slow, and level follower engagement low. study aims find out how MyPangandaran grows positive for their account, @mypangandarantours. In addition, see influence media has had images accounts. The method used in this research quantitative with associative survey research. data technique uses analysis from observations, literature studies, interviews questionnaires. sample was 96 account. sampling non-probability sampling, namely purposive sampling. simple linear regression analysis. indicates significant meaning if variable getting better, will be better.