Pengaruh Social Media Advertising dan Event Marketing terhadap Brand Awareness dan Dampaknya pada Purchase Intention Produk Tenue de Attire

The purpose of this study was to determine the relationship and influence between Social Media Advertising Event Marketing on Brand Awareness its impact Tenue de Attire's Purchase Intention products. population in were people who follow official Attire account Instagram. This uses Path Analysis measure independent variables with dependent variables. In study, data obtained by collecting questionnaires through Direct Message. results are, have a significant