Pengaruh Program Customer Relationship Management (Continuity Marketing, One To One Marketing, Dan Partnering Program) Terhadap Loyalitas Pelanggan Pada Toko Online Lazada Di Kota Mataram
نویسندگان
چکیده
This study examines the effect of Customer Relationship Management (Continuity Marketing, One to and Partnering Program) programs on Loyalty Lazada online store in city Mataram. research was conducted 75 respondents namely customers Mataram City aged 18-45 years who have shopping experience at least 2 times. is an associative quantitative carried out by filling a questionnaire then analyzed using independent sample t-test. The results this indicate that one marketing has positive significant customer loyalty stores. While Continuity Marketing Program negative but not Mataram.
 
 Keywords: Program,
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ژورنال
عنوان ژورنال: Costing
سال: 2023
ISSN: ['2597-5234', '2597-5226']
DOI: https://doi.org/10.31539/costing.v6i2.5265