Pengaruh Perceived Benefit, Percieved Risk, Ewom, Trust, Online Purchase Intention, Actual Purchase pada Perilaku Konsumen Terhadap Pembelian Bodycare di Marketplace

Sophisticated technological devices have provided an important role in marketing strategies that can be used by companies to make it easier for consumers carry out online shopping activities. The purpose of this study is address the direct or indirect influence on purchase intention actual purchase. This research was conducted examine effect Perceived Benefit, Online Purchase Intention, Actual Purchase, EWOM and Trust consumer behavior towards purchasing Bodycare Marketplace. Primary data were collected through a questionnaire with total 164 respondents who live Jabodetabek purchased at Maketplace shopped once three months. analysis technique researchers partial least squares structural equation model. results indicate four eight proposed hypotheses are accepted, while rest rejected. contribution expected able add information about theoretical/scientific level management.