Pengaruh Media Sosial Instagram dan Electronic Word of Mouth Terhadap Minat Berkunjung Objek Wisata Setigi Gresik

نویسندگان

چکیده

Research based on the lack of content provision and extensive information social media is main reason between onslaught competition use that can be used to increase interest in visiting Setigi tourism objects. The aim was determine level objects results using obtaining from Instagram presence electronic word mouth. variables this study mouth variables, which became independent while dependent variable Gresik This uses a quantitative approach method SPSS statistical calculations with total 99 respondentsThe have been found existing problems are there significant influence interest, has also had influence. visiting, as well simultaneous variable.

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ژورنال

عنوان ژورنال: Jurnal Kajian Ilmu Manajemen

سال: 2022

ISSN: ['2775-3093', '2797-0167']

DOI: https://doi.org/10.21107/jkim.v2i3.16001