Pengaruh Karakteristik Wirausaha, Lingkungan Eksternal, Kecanggihan Teknologi dan Strategi Bertahan Terhadap Keberlangsungan UMKM di Kecamatan Gerung, Kabupaten Lombok Barat Selama Pandemi Covid-19

This study aims to determine the effect of entrepreneurial characteristics, external environment, technological sophistication and survival strategies on sustainability MSMEs in Gerung District, West Lombok Regency during COVID-19 pandemic. takes a quantitative approach associative research. research relies original data. All Regency, were included this study. Purposive sampling was employed using sample 59 SMEs Using Partial Least Square (PLS) version 3.0, investigate impact traits, sophistication, MSMEs. The findings reveal that traits have no bearing MSMEs' long-term viability, however environment tactics favorable significant impact. Expanding population increasing number samples, upgrading instruments, adding pertinent independent variables such as spirit risk calculation abilities are all proposals for future implications expected be additional information MSME actors interests business world first