Pengaruh Kapabilitas Pemasaran Untuk Meningkatkan Keunggulan Bersaing Pada Masa Covid-19

The purpose of this study is to find out the impact marketing capability on competitive advantage in creative economy photograph Sukabumi city. object and advantage. research method used associative descriptive quantitative which using statistical calculation measure how big or small two free variables more. technique data analysis begins with validity testing, reliability testing normality testing. It also supported by f-testing, multiple coefficient correlation, determination, linear regression, t-testing determine extent both independent variable studied dependent bound variable. Based result study, there a significant amount 0.001 due 0,001 < 0,05. From that result, it can be known between 
 Keywords: Marketing Capability, Competitive Advantage