PENGARUH INSTAGRAM MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP MINAT BERKUNJUNG DI KINARA SUNSET TANJUNG BIAS BEACH
نویسندگان
چکیده
This study aims to determine the effect of Instagram marketing and electronic word mouth on interest visit Kinara Sunset Tanjung Bias beach, method research used is associative. Population in this are people who live Mataram West Lombok have been knows but never visited.The asumple survey with data proscribed a google form quisioner sample were 100 respondents sampling technique non-probability methods. The analysis multiple linear regression analysis. Data using SPSS version 25 program. results for Marketing variable positive significant Interest Visit Sunset, while Electronic Word Of Mouth so that it has Sunset. coefficient
منابع مشابه
A Framework for Identification The Effective Factors In Accepting The Accepting The Electronic Word Of Mouth Advertising In Instagram
Nowadays, people rely mostly on the information gathered through word of mouth regarding the purchase of products of using services. On the other hand, due to the expansion of social networks among people and its daily usage in society, these advertisements are mostly published in social networks. However, not all these advertisements are accepted by the audiences. Therefore, the aim of this st...
متن کاملPengaruh Perangkat Server Terhadap Kualitas Pengontrolan Jarak Jauh Melalui Internet
Internet sangat membantu dalam memperbaiki kualitas kehidupan manusia. Hampir semua bidang kehidupan manusia dapat diakses menggunakan internet. Manusia terbantu dengan adanya internet yang menyediakan segala macam informasi yang dibutuhkan. Seiring dengan perkembangan infrastuktur jaringan internet maka pengontrolan jarak jauh mulai berubah menggunakan media internet. Pada penelitian ini digun...
متن کاملFinding disseminators via electronic word of mouth message for effective marketing communications
a r t i c l e i n f o Keywords: Opinion leader Electronic word-of-mouth Online user reviews Marketing communication It has become increasingly important for companies to utilize electronic word of mouth (eWOM) in their marketing campaigns for desired product sales. Identifying key eWOM disseminators among consumers is a challenge for companies. WOM is an interpersonal communication in which a s...
متن کاملElectronic Word-of-mouth Marketing in E-commerce based on Online Product Reviews
In E-commerce, purchase decisions of consumers are often strongly influenced by people who consumers know and trust, and word-of-mouth (WOM) is the most important factor when consumers are making a purchase decision. Many online consumers tend to wait for the opinions of early consumers before making a purchase decision to reduce the risk of buying products. So numerous E-commerce websites prov...
متن کاملElectronic Word of Mouth: Definitions and Concepts
Because of its great impact on the consumer’s behavior, electronic Word Of Mouth (eWOM) has become an important concept for the researchers and during the last decade, a great deal of attention was paid to the concept of eWOM. However, despite the growing number of studies on the subject, related literature remains fragmented, possibly affecting the long term development of the eWOM research. F...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Distribusi : majalah ilmiah Fakultas Ekonomi Universitas Mataram
سال: 2022
ISSN: ['0853-957X', '2477-1767']
DOI: https://doi.org/10.29303/distribusi.v10i2.270