Pengaruh Green Perceived Value, Green Perceived Risk, Green Consumer Consfusion, Green Trust, Consumer Guilt, Self Monitoring, Pride Dan Perceived Consumer Effectiveness Terhadap Green Purchase Intention (Kasus Starbucks Jakarta)
نویسندگان
چکیده
منابع مشابه
Designing a green purchase intention model based on contextual and individually perceived factors with a focus on consumer perceived value dimensions
concerns about environmental issues have revealed the necessity of developing changes in the field of consumption and production. Introducing green products as a substitution to common products in the market, which harm to human health and environment and also enriching the culture of green consumption in the society and recognizing effective factors can be solutions for environmental prob...
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Marketing literature reveals that perceived value is always considered to be of paramount importance when consumers purchase a product. In order to form a positive attitude towards green products resulting from a higher perceived value, the products proclaimed as green should incorporate the worth which consumers value the most while purchasing. The present study investigates whether there is a...
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Chinese advertising industry has dramatically developed as consumers’ concerns over the impact of environmental degradation on their lives and interests increase, which results in a significant sale of green products. This study aims to explore how green advertising affect consumers purchase intention of green products. The data were collected from 313 consumers in Shanghai, China. The research...
متن کاملa study on the relationship between consumer attitude, perceived value and green products
marketing literature reveals that perceived value is always considered to be of paramount importance when consumers purchase a product. in order to form a positive attitude towards green products resulting from a higher perceived value, the products proclaimed as green should incorporate the worth which consumers value the most while purchasing. the present study investigates whether there is a...
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As global green trends became more prevalent, green marketing also developed into an important issue. Although prior literature explored the main factors affecting green trust, it was inconclusive as to how environmental friendliness could affect the green trust in green marketing. This study aims to focus on the positive influence of environmental friendliness on green trust, and explore the m...
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ژورنال
عنوان ژورنال: Jurnal Manajemen Bisnis dan Kewirausahaan
سال: 2019
ISSN: 2598-0289
DOI: 10.24912/jmbk.v2i4.4870