Pengaruh Emotional Marketing dan Perceived Ease of Use terhadap Donation Intention melalui Digital Payment

LAZISMU is one of the zakat institutions that manages donations from all over Indonesia and implements through digital payments. This study aims to examine how Emotional marketing Perceived ease use affect Donation intention Digital payment at LAZISMU. uses a quantitative method with data collection using Likert scale primary respondents collected by distributing questionnaires via google form. The population this are donors who intend make Yogyakarta area payment. Using purposive sampling method, used 100 as sample respondents. Data analysis techniques IBM SPSS statistical 26 programme Coefficient Determination test, multiple regression test hypothesis testing. results indicate first, has positive significant effect on donation coefficient value 0.115 significance 0.010 which smaller than 0.05. Second, proven have an LAZISMU, evidenced 0.565 0.000 0.05 emotional use, able explain 49.7% influence dependent variable, namely intention. So tests testing it can be seen