Pengaruh Electronic Word Of Mouth Terhadap Keputusan Menginap di Hotel Daima Padang
نویسندگان
چکیده
منابع مشابه
Pengaruh Perangkat Server Terhadap Kualitas Pengontrolan Jarak Jauh Melalui Internet
Internet sangat membantu dalam memperbaiki kualitas kehidupan manusia. Hampir semua bidang kehidupan manusia dapat diakses menggunakan internet. Manusia terbantu dengan adanya internet yang menyediakan segala macam informasi yang dibutuhkan. Seiring dengan perkembangan infrastuktur jaringan internet maka pengontrolan jarak jauh mulai berubah menggunakan media internet. Pada penelitian ini digun...
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Because of its great impact on the consumer’s behavior, electronic Word Of Mouth (eWOM) has become an important concept for the researchers and during the last decade, a great deal of attention was paid to the concept of eWOM. However, despite the growing number of studies on the subject, related literature remains fragmented, possibly affecting the long term development of the eWOM research. F...
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Word-of-mouth (WOM) has been recognized as one of the most influential resources of information transmission. However, conventional WOM communication is only effective within limited social contact boundaries. The advances of information technology and the emergence of online social network sites have changed the way information is transmitted and have transcended the traditional limitations of...
متن کاملA Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior
The rise and spread of the Internet has led to the emergence of a new form of word of mouth (WOM): electronic word of mouth (eWOM), considered one of the most influential informal media among consumers, businesses, and the population at large. Drawing on these ideas, this paper reviews the relevant literature, analyzing the impact of traditional WOM and eWOM in the field of consumer behavior an...
متن کاملUsing Word Trees, Word Networks, and Tag Clouds to Provide Meaningful Insights: A Case Study of Electronic Word of Mouth for Hotel Service Delivery
The combined use of data mining techniques and qualitative consumer reports can provide meaningful insights into service performance and relevant decision making. In several case studies, the authors combine qualitative comments from an online hotel feedback website about popular travel destinations, as reported by business, pleasure, and mixed-use travelers. After extracting 1,893 useable cust...
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ژورنال
عنوان ژورنال: JURNAL PENDIDIKAN DAN KELUARGA
سال: 2020
ISSN: 2549-9823,2085-4285
DOI: 10.24036/jpk/vol11-iss02/643